IOC awards US broadcast rights for 2014, 2016, 2018 and 2020 Olympic Games to NBCUniversal
The International Olympic Committee (IOC) awarded NBCUniversal (NBCU) the broadcast rights in the US for the XXII Olympic Winter Games (2014) in Sochi, Russia, and the Games of the XXXI Olympiad (2016) in Rio De Janeiro, Brazil, as well as the 2018 and 2020 Olympic Games, which have yet to be awarded to a host city.
NBCU has acquired the broadcast rights across all media platforms, including free-to-air television, subscription television, internet and mobile. The total agreement is valued at USD 4.38 billion.
The IOC based its decision on a long-term broadcast strategy aimed at ensuring broadcast of the Olympic Games of the highest quality, maximising exposure across all available media platforms, and securing the financial future of the Olympic Games and the Olympic Movement. The IOC has enjoyed a long partnership with NBCU, and this agreement will mean that by 2020, NBCU will have covered a total of 17 editions of the Games, beginning in 1964.
Read the full article here
