In its will to develop its corporate identity and create a valuable asset as well as a strong brand, the International Weightlifting Federation’s (IWF) Congress today approved the new logo of the Federation.
The concept emerged from international trends, the importance of being recognized to enhance visibility towards fans and new generations.
Willing to become a passion brand to which fans, athletes, stakeholders can commit to, the logo contributes in establishing a powerful emotive connection between the IWF and its public.
The modern face still recognizes the heritage and history of the Federation established in 1905.
The new identity functions well in respect to both visibility and usage in the modern media particularly printed digital and broadcast.
Our Vision of the Future is a fresh and trendy approach keeping the shapes proper to weightlifting.
The IWF will open the use of its logo and allow its Member Federations to be part of the Weightlifting Family by personalizing the design.
The IWF Congress in Almaty, KAZ approved the modification of the Constitution amended with the new logo.